Malky’s position as Manager of the Beauty section saw her behind the campaign to relaunch Tesco’s Barbara Daly make-up range as BD Trade Secrets.

Revamped and repackaged, BD Trade Secrets was rebranded to remain a budget beauty range but with a prestige feel.

Malky was also responsible for launching the first ever Beauty Google Hangouts for Influencers.

Christmas in July, the biggest annual seasonal shopping campaign for press, was driven by Malky.

RebKan PR was engaged with Charles Worthington Salons London (CWSL) on a retainer.

Malky engaged extensively with her wide network of journalists across London titles to boost online reviews of CWSL salons, which in turn did wonders for CWSL’s SEO rankings.

Presiding over the Blonde Menu; Six Shades of Blonde launch, Malky created an extremely well received ‘salon menu’ style press release, for The Experience. The Experience was curated afternoon tea especially for journalists completed with gifting.

As a result of this successful campaign, CWSL received high praise and coverage in the press.

Beyond placing quotes from customer reviews in the press, RebKan PR was responsible for contacting salons and pitching noscrunchie.com’s products.

The founder of noscrunchie.com’s expertise in Afro hair was further solidified by her brand’s regular placement online and in print.

The No Scrunchie Good Afro Salon Awards were also launched by the founder, with Malky taking on a hands-on and pro-active role in organising this unique event; from the press release and venue sourcing to collating goodie bags and following up with press attendees,

Working closely with the Head of Marketing, Brand Manager and Social Media Manager to ensure all were aligned during the brand’s PR strategy, which included Product Placement, Awards, and Press Meetings with A'kin’s Brand Manager at publishing houses.

Malky wrote Press Releases for seasonal, gifting, and general feature ideas, highlighting the benefits of Rosehip Oil.

New Product Development support was given to Deodorants, Body Washes, and the Oily Skincare Range.

Malky also lent support at consumer and trade shows.

An award-winning natural and vegan haircare brand; Alchemy Oils are hair oil connoisseurs, determined to help people achieve their best hair still using pure, nourishing and completely natural ingredients.

Cruelty-free, vegan and paraben-free certifications are the core of their values.

RebKan PR has achieved extensive coverage for Alchemy Oils, which can be viewed here, helping to establish them as a leading product range in the natural haircare space.

In addition to an ongoing brand awareness campaign, Malky was instrumental in the re-branding project of Alchemy Oil a few years ago.

Alchemy Oils decided to re-energise and refresh their branding in the form of their packaging from an aesthetic point of view and from a user-friendly point of view.

Malky’s diverse and agile approach in assisting brands with a variety of needs means a brand like Alchemy Oils benefited beyond the original scope of engagement.

Isla Apothecary was new to the skincare and bodycare space in early 2017 when RebKan PR first made contact.

Having made good headway in establishing some important retail partnerships, and a loyal customer base, there was room to propel the brand to a wider audience.

RebKan PR was engaged on a monthly retainer to assist initially with brand awareness in print and digital media.

Deciding collaboratively the publications that were best suited and desired for the brand, Isla Apothecary soon began to feature regularly and where products were placed online, there was a boom in direct sales.

We were engaged to assist with product expansion, involving a strategic plan to launch two new products in the range supported by a press event that we contributed to planning, organising, and ensuring the relevant people were invited.

In addition, we were able to facilitate partnerships with other brands where there was an affinity, by way of one-off collaborations, and on a longer-term basis with successful retail pairings.

BD Trade Secrets make-up, range which is available exclusively from Tesco, was launched in 1998 by esteemed make-up artist Barbara Daly. The brand has grown in the past 16 years and although Barbara Daly is no longer apart of it, the team have continued to innovate and evolve the products to take bring BD Trade Secrets to the top.

Now Abby Ireland, prestigious make-up artist, has worked with Tesco to develop new and improved products that have been created in Paris and Milan, which are still affordably priced.

We organised a press trip to Milan and took six key beauty directors on a tour of how the products are made.

The UK's first multi award-winning razor for women, FFS touts premium-quality products at affordable prices.

Malky worked with FFS on traditional product placement, and on a larger project with the team for the world's first TV razor ad showing a woman shaving REAL body hair - designed to end the 'old- fashioned taboo' of hiding stubbly skin.